A marketing agency built for functional health brands.
patient acquisition systems for functional and integrative health Brands that want quality leads, not noise.
We work exclusively with functional and integrative health brands, designing patient acquisition systems that attract the right people and convert them into booked consults.
Clear strategy, clean execution, and marketing that respects how people actually choose care.
Case Studies
Certified Natural Health Practitioner
When we met, our online health coach had a strong high-ticket offer (5K-7K) and genuine demand for the transformation she provided, but client acquisition felt inconsistent and overly dependent on manual effort.
She had pieces in place, but there wasn’t yet a dialed-in system bringing the right people into her world and guiding them toward booked consults.
We built a complete lead generation funnel including landing page, ads, booking flow, reminder systems, and follow-up automations.
Results over our first 3 months included:
• 736 new email subscribers
• $4.87 average cost per email subscriber
• 30+ booked consults
• $84.94 per booked call
The biggest win came from refining the messaging and creating a repeatable system instead of relying on inconsistent demand.
Metabolic Health Company
A Metabolic health company partnered with us to improve funnel performance and reduce customer acquisition costs for their $380 program.
In Just 3 Months:
- Reduced Cost per acquisition (CPA) from $80+ to under $50
- Rebuilt landing pages and sales funnels
- Developed new high-converting creative assets
What We Focused On:
- Funnel optimisation
- Landing page improvements
- Creative strategy
- Conversion-focused ad performance
Virtual Personal Trainer
A virtual personal trainer partnered with us to grow their email list and bring in more qualified leads through paid advertising.
In Just 3 Month:
- 674 new leads generated
- $1.64 average cost per lead
- 36.10% average email open rate
We achieved this with Meta Ads, specialized funnel strategy, lead generation landing pages, and ICP targeting.
Fitness Studio
A fitness studio partnered with us to lower membership acquisition costs and improve performance on existing campaigns. We also created a more scalable and cost-efficient system for driving new member sign-ups.
Results:
Reduced member sign-up costs to just $20 per conversion
What We Focused On:
Funnel optimization
High-performing creative strategy
Paid advertising performance
Life Coach
After completing her self-started build, we launched her funnel and ads- she quickly began to add 30 leads to her list per day. She still continues to add 30 leads to her list per day presently (3 months later) and is looking into adding staff to help with her program!
This funnel yielded opt-ins at $1 per lead and booked sales calls at $15 per sales call. The ads on her campaign steadily received Click-Through-Rates of double industry standards (this indicates the quality of the ads). She also got a cost-per-click of $0.48 (truly exceptional).
**Keep in mind these exceeded industry averages which are: cost-per-click $2, CTR 1% (cold audience) and freebie opt-in $2-4 per lead.
In 30 days she booked 61 calls at $15 a piece (extremely cheap) and over 30 days she closed 13 people in her 3.5K 1:1 program yielding a profit of 45K in 30 days, which was a return on ad spend (ROAS) of 4352x.
Quality leads are a byproduct of clear positioning.
Why choose us
RUUT Marketing exists because of lived experience.
RUUT Marketing was founded by Almas after years of navigating her own health challenges within the conventional system. Like many patients, she experienced long periods of frustration, dismissal, and searching for answers that never fully addressed the root cause.
Everything changed when she found functional and integrative practitioners who approached health differently. They asked better questions, looked deeper, and offered care that finally made sense.
That experience is the reason RUUT exists.
The agency is built on deep health literacy and a clear understanding of how patients think, hesitate, research, and ultimately choose care. It also reflects how difficult it can be for practitioners to communicate complex, nuanced work in a crowded online space.
RUUT was created to bridge that gap, bringing clear strategy, disciplined execution, and respect for the responsibility that comes with marketing healthcare. It’s about helping the right people find the right care, sooner.
What our clients come to us for
Clients typically come to RUUT after trying marketing that looked good on paper but didn’t translate into real conversations or booked consults.
They’re often frustrated by vague reporting, poor lead quality, and systems that don’t reflect how patients actually choose care.
What they’re looking for is clarity. A strategy that makes sense. And execution they don’t have to manage.
